BEAFUL / MAKEUP MATCHMAKER

Match before you buy

The friend who tells you what actually works on you

No more wrong shades No more “wait, I already own this” Beaful checks your Shade, Look, and Shelf before you tap buy

Warm ivory beauty still life with coral lip tint, cushion compact, pearl powder, and silk
Soft Peach Tone92%
SKIP

Close to 3 saved shades

VISUAL SYSTEM

Soft mood, clear reason

Screens only show up when they help you choose

Translucent phone-like glass frame with coral and beige makeup swatches
01 / Match atmosphere

The mood before the match

Curated grid of coral, beige, rose, and pearl makeup swatches on handmade paper
02 / Shelf memory

Your shelf, seen in color

FOUR CHECKS BEFORE BUYING

Before you buy, check what matters

01

Shade Match

21N or Light Neutral? Let’s check

Beaful turns shade names into a clearer buy, maybe, or skip

Beaful shade match result screen
02

Look Match

Upload the look Find your version

Bring a reference Beaful makes it feel more like you

Coral cloud makeup look reference
03

Buy or Skip

We tell you when not to buy

A tiny pause before checkout Buy, Maybe, or Skip with a reason

BUYStrong match
MAYBECheck cool light
SKIPToo close to your shelf
04

Product ID

Found it Or the closest thing

Upload a product screenshot Beaful finds it, then shows close options if it is sold out or overpriced

Beaful product identification result screen
Curated makeup swatches representing saved shelf memory

BEAUTY MEMORY

Your shelf remembers

Beaful remembers your Shade, Finish, and Look, then nudges you when it feels too close

Is this tint too close to one I own?

Close It lands near Coral Cloud, just glossier If you don’t need that finish, skip it

MATCH, DON’T DIAGNOSE

A good match should explain itself

Soft Peach Tone88%

This shade works on you

  • Muted coral reads softer than bright pink
  • Gloss adds light without making the color louder
  • Close to the looks you actually save
Risk: cooler lightingDupe Alert: 3 similar shades

BEFORE CHECKOUT

Check once Buy lighter

Check your Shade, Look, and what you already own Buy with more certainty Skip the repeats